25% Tariff On Newsprint..Is The Printed Ad Dead?

With Tariffs On Newsprint Now In Place Circular Printing & Distribution Is Unaffordable. How Many More Zip Codes Will Be Eliminated From Shared Mail?

How Many Consumers Actually Read The Printed Ad?

If your supermarket shopper doesn't read the daily newspaper any longer how many of these same customers do you believe read the weekly printed ad? A quick review of national CPG coupons reveal that reality.

Most CPG companies acknowledge a goal of 3% coupon redemption. So if the CPG's, the actual manufacturer of your most popular brands expect only a 3% redemption just how many customers actually read the printed weekly circular?

The answer to that question is easy...Very few. In fact in most cities where there are managed buildings these buildings do not allow junk mail...Period. So regardless of how much you pay for the distribution very few of your potential customers ever actually see your ad.

Retailers who rely on the printed ad often tell us,

"Our shopper is an older shopper and not a digital shopper"

That very statement defines the simple point...You need the family shopper and he or she doesn't read print. How often do you see a customer come into your store with the printed ad in hand?

Go into any restaurant for any meal. Notice what each patron does once their meal is complete...They check their phones. Those are your family shoppers.

Back To The The Newsprint Increase!

Newsprint pricing is on the rise. Every aspect of the printed ad remains expensive and obsolete.

Tariffs and the handling fees of those tariffs will add to the already expensive printed product.

Send Bad-Adz Digital your zip codes. We will provide to you an eMail list updated every month digitally that reaches your customers.

Every zip code contains active shoppers who double opted in and have requested supermarket ads

Delivery of your ad to the family shopper digitally. This is the only means to drive supermarket sales and remain viable in your battle with big box retailers.