KEEP YOUR FINGERS OFF THE CHICKEN
BY PREPARED FOOD PHOTOS
"Prepared Food Photos' images of chicken, that is"
Retailers across America deal with theft as a form of shrink every day. For example, Walmart has stepped up efforts to close as many holes as possible to stop shoplifting and its drain on profitability.
These two articles (two of many) from Forbes and Business Insider illustrate the headwinds Walmart faces with shoplifting and its effects on the ability to remain a low cost provider.
http://www.businessinsider.com/walmart-theft-threatens-profits-and-police-2016-6
If Walmart has determined that to continue its success, it must solve many of the shoplifting issues disrupting profitability.
Our exclusive photography site PreparedFoodPhotos.com faces the same theft issues Walmart is forced to resolve in its path to success.
"We live in a copy and paste world of digital photography theft"
Prepared Food Photos, like most photography studios, realizes digital theft in attempting to oversee the licensed use of our "brand" or product inventory - the all important library of images. The very images our retailers rely upon.
Every image PreparedFoodPhotos.com presents for license has been photographed by a professional photographer, at great expense, exclusively for Prepared Food Photos and its customers. Exclusive prepared food photography is our "brand." It has taken us 40 years to build this branded photography library.
Prepared Food Photos, like many of its peers, had a decision to make. Theft of images was affecting the Prepared Food Photos brand and our ability to remain a low cost provider. Like any retailer, Prepared Food Photos realized the paying customer would face unnecessarily higher prices should Prepared Food Photos allow digital photography theft of its inventory to continue.
As a company our images were not only stolen for commercial use on web products everywhere, but additionally for sale on websites other than PreparedFoodPhotos.com. Our images were actually under the names of others as a source of unauthorized sales or corporate theft for profit.
While we understood Prepared Food Photos (like Getty Images and many of the companies attempting to resolve this) would receive unwarranted negative press, we understood the elimination of photography theft must be accomplished.
Much of this negative press originates from the very individuals themselves, blogging in an attempt to vilify honest photography businesses into allowing continued theft.
"Prepared Food Photos refused to allow bad press to force increases upon our customers"
Like many of the national image providers, Prepared Food Photos has been referred to as a troll and anything else you could ever imagine. However the facts remain clear, it is both illegal and unethical to use, without authorization, images that are under U. S. Copyright protection and licensed for use by ethical paying customers.
When any retailer or wholesaler licenses PreparedFoodPhotos.com images, they can expect the exclusivity and brand building efforts they have counted on when they put their trust collectively in PreparedFoodPhotos.com.
